Bringing a new AI startup to market with new branding

Overview

Gilagu is the company behind Ordo, a regulation rule engine built for financial services, insurance, and mortgage teams that need AI they can actually trust. We partnered with them to build a complete visual identity from the ground up, translating the rigor of governed AI into a brand experience that feels as considered and credible as the industries it serves. The identity is built on a hexagon-based geometric system, a shape language chosen for what it communicates: structure, connectivity, and precision. Set against a typographic pairing of LT Superior Serif for weight and gravitas and Mona Sans for clarity and function, the system gives Ordo a presence that's calm, technical, and quietly confident rather than flashy, earning trust with regulated buyers rather than chasing attention.