Can you animate an identity someone else designed?

Yes. We regularly build the motion layer on top of an existing identity, working from whatever guidelines and source files exist.

What formats do you deliver?

MP4 and WebM for video, Lottie or CSS specifications for interface motion, and source files on request. Every deliverable comes in the ratios each platform actually needs.

Does motion slow a website down?

Badly built motion does. We build to a performance budget, respect prefers-reduced-motion, and keep animation off the critical rendering path so Core Web Vitals hold up.

Motion

Motion design for technology brands

Motion is the fastest way to explain something that is hard to describe. For technology companies whose product is a process rather than an object, thirty seconds of well-made animation does what two paragraphs cannot, and it is the asset that gets reused across the launch, the deck, the ads and the conference stand.

Brand in movement

A static identity is half an identity. We define how the system behaves: how the logo resolves, how type enters, the easing curves and timing that make it recognisably yours rather than generically smooth. Applied consistently, motion becomes a recognition signal in its own right: people know it is you before the logo appears.

Launch and explainer films

Announcement films for a funding round, product launch or category move. These are written first and animated second: the argument has to work read aloud before anyone opens After Effects. We deliver in the aspect ratios and durations each channel actually needs, rather than one master file that gets cropped badly by whoever posts it.

Product and interface motion

The small stuff that decides whether software feels considered or cheap: transitions that show where a thing came from, loading states that explain rather than stall, animation that carries meaning instead of decorating. Delivered as specifications and Lottie files your engineers can implement directly, with reduced-motion behaviour defined so the product stays usable for people who need it.

Where we have done this

Launches we’ve had a hand in.

Common questions

Can you animate an identity someone else designed?: Yes. We regularly build the motion layer on top of an existing identity, working from whatever guidelines and source files exist.
What formats do you deliver?: MP4 and WebM for video, Lottie or CSS specifications for interface motion, and source files on request. Every deliverable comes in the ratios each platform actually needs.
Does motion slow a website down?: Badly built motion does. We build to a performance budget, respect prefers-reduced-motion, and keep animation off the critical rendering path so Core Web Vitals hold up.