UI/UX design

UI/UX design for technology products

Marketing brings someone to the product. The product decides whether they stay. We design interfaces for technology companies where the difficulty is real: dense data, regulated workflows, genuine complexity that cannot be designed away, only made legible.

Flows first

We start with the jobs the product does and the paths people take through them, because most interface problems are structural. A confusing screen is usually a screen being asked to do the work of three. Mapping the flow first tends to remove more friction than any amount of visual refinement applied afterwards.

We work from whatever evidence exists: session recordings, support tickets, the sales team's list of things they always have to explain on a demo. Where there is no evidence, we run lightweight research rather than guessing: five conversations with real users beats a workshop full of assumptions.

Design systems engineers will actually use

A design system that lives only in Figma is a system that has already failed. We build component libraries in step with the way your front end is actually structured, with tokens that flow into code; states specified properly, loading, empty, error, permission-denied; and behaviour documented where it is not obvious.

The test is whether an engineer can build a new screen from the system without opening Figma or asking a designer. If they cannot, the system is not finished.

Complexity, not simplification theatre

Enterprise and regulated software is complex because the work is complex. Pretending otherwise produces interfaces that look calm in a screenshot and fall apart the moment a real dataset arrives. We design for the dense case first: the table with two hundred rows, the audit trail, the exception that has to be handled, and let the simple case follow from it.

Common questions

Do you work alongside our in-house engineers?
Almost always. We work in your stack's terms, join the standups that matter, and deliver in the format your team already builds from.
Can you do a one-off audit rather than a full project?
Yes. A two-week UX audit with a prioritised list of fixes is often the most useful place to start, and it makes the case for whatever comes next.
Do you handle accessibility?
Yes, to WCAG 2.2 AA as standard. For teams selling into the public sector or regulated industries we can document conformance properly.